Spray-on flavors for kids make
eating vegetables palatable

 

CHICAGO, IL (BUSINESS WIRE) - Children who leave their vegetables until the last might find themselves gobbling up those peas, beans, spinach and broccoli when they're dressed up in flavors that echo pizza or barbecue.

World Cuisine Oils, a new line of seasoned sprays introduced by Columbus Foods of Chicago, is gearing up to appeal especially to the finicky-vegetable eater set -- usually, but not exclusively, dominated by children.

"Parents are always struggling to find ways to get their kids to eat more vegetables," said Mike Gagliardo, president of Columbus Foods. "In Britain, a company is experimenting with chocolate flavored carrots. Our aim is to keep foods as natural-tasting as possible, but enhanced with exciting flavors."

World Cuisine Oils offers eight flavors in non-aerosol pump bottles: Italian, Oriental, Cajun, Southwestern, olive, garlic, butter and corn. A blend of pure vegetable vegetable oils and natural spices, each serving (an average of 10 sprays) adds only one gram of fat while rendering a robust, aromatic flavor to any dish.

Vegetables that are steamed, microwaved, grilled or stir-fried can be pump-sprayed to taste either before or after cooking.

"This is a healthy, natural way to make vegetables more attractive to kids," Gagliardo said. "I've test-marketed it on my own kids and it really works. Even some of the more `grown-up' flavors like olive and Cajun get them eating vegetables with more enthusiasm."

World Cuisine Oils retail from $2.49 to $3.29 per four-ounce bottle, good for approximately 920 sprays, of 100 servings and are available in stores nationwide. For more information, contact Columbus Foods Co. at 800/322-6457.