I’ve been doing this Web thing since 1995. I’ve built Web sites, done consulting work and administered a graphic design school. Let me explode a few myths.

A myth...

Your Web site must feature flashy words and graphics that sorta bounce around the screen to the beat of jazzed-up music. If not, no one will notice you.

The truth...

The people visiting your site want information. They want to find this information quickly and without any hassles. KISS—It’s really that simple. Most of those fancy sites are a testament only to the egos of those who designed them.

Your site should be designed with one goal in mind—to turn a profit!

A myth...

Web sites always cost more than you anticipate.

The truth...

Web sites always cost more than you anticipate if you don’t communicate with the designer and the designer doesn’t plan ahead. Open dialogue saves you money and the designer headaches.

A myth...

You must register with at least 1500 search engines and directories to be seen.

The truth...

There are only about 10 search engines and directories that people use with any frequency. The rest are a waste of time and money—yours.

Look, I’ve been there; done that. If you want a good looking Web site that attracts the clients you want and makes you a profit, then talk to me.