I spent most of 1999 on contract to a consortium of graphics-related businesses. They, in concert with a state technical college, had developed a school catering to the graphics industry. I was asked to get the kinks out of the program and make it work.

I worked with some of the best teachers in the industry and saw some really creative students doing some really creative things. But while administration had it’s rewards, I longed to get back to the creative end of the graphics business.

I did learn a few things at school which reinforced positions I’ve held for some time. Here’s my two cents worth.

Generally speaking, a $49.95 software program does not a Web designer make.

Not all customer’s needs are the same. This may negate the cookie cutter or Chinese menu approaches to Web design.

A Web site must have a valid purpose — there’s so much junk out there.

A Web site must have eye appeal — there’s so much ugly junk out there.

Designers must design for the intended audience — corporate for corporate and kids for kids.

High tech is really cool — when appropriate.

Easy navigation still rules — KISS.

One more...

The customer is not always right, but then, no one should expect that. It is the duty of the design professional to educate the customer and maintain good lines of communication.