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The challenge: Give parents and educators a place to meet, learn and exchange ideas about raising kids.

The solution: Create a site that brings the school into the home and the home into the school.

The skinny: This was my very first web site, conceived when the Web was really in its infancy: 1995. Although The Networker is somewhat archaic by today ’s design standards, it did incorporate Nescape frames as a navigation tool; but more important, it developed what would become a national buzzword in web site design: community.

It also took what was perceived by most as a global communication tool and localized it, letting people know what was happening across town rather than across the country.

As an advertising model, The Networker allowed for very targeted communication, although at the time, most would-be advertisers, at least on the local level, were skeptical of the Web ’s capabilities and to some extent, its future.

Although The Networker was well-received by parents, educators were less than receptive to the idea of leting parents know what went on in the schools, despite all their rhetoric. After two years, I pulled the plug.

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